Hong Sing Coffee Farm – Alishan, Chiayi

Region: Alishan, Chiayi

Altitude: 1,300m

Varietal & Process: Arabica, Honey Washed

Where Taiwan’s Tea Masters Meet the New Wave of Coffee

High in the mist-draped mountains of Chiayi’s Alishan, Hong Sing Coffee Farm quietly embodies the future of Taiwanese specialty coffee — rooted deeply in tradition, but driven by innovation. Managed by the father-and-son team of the Jian family, this 1,300-meter high farm represents a unique blend of decades-long oolong tea mastery and modern coffee cultivation.

Before planting their first coffee tree, the Jian family earned accolades as award-winning oolong tea producers, refining their craft through Alishan’s rich soils and steady mountain mists. Today, those same skills — in fermentation, drying, and terroir expression — shape every bean they grow.

From Tea Fields to Coffee Groves

Transitioning from tea to coffee was a natural evolution for the Jians. Their deep knowledge of shade-growing, soil management, and controlled fermentation translated beautifully to high-mountain Arabica cultivation. At Hong Sing, the team hand-picks ripe cherries, then carefully applies honey-washed processing methods to create smooth, delicate coffees that still carry the floral and fruity signatures of their tea heritage.

The result is a cup that’s uniquely Alishan: clean, lightly sweet, with tropical fruit acidity, floral complexity, and a finish reminiscent of lightly oxidised tea.

A Farm Above the Clouds

The road to Hong Sing Coffee Farm is an experience in itself — weaving through tea terraces, bamboo forests, and dramatic mountain vistas. The altitude brings not only ideal growing conditions but also panoramic views of Alishan’s layered hills and valleys.

Visitors are warmly welcomed, and the Jian family offers immersive farm tours that walk you through their bean-to-cup process. You'll discover how fermentation decisions echo techniques from their tea days — and how those same principles now define a rising coffee reputation.

Taste the Story

After a walk through the groves, guests are invited to sit and taste — often with the Jian family themselves. Brewing is slow and precise. There’s no rush. This is Alishan hospitality, where every cup tells a story of resilience, transition, and the marriage of two great crafts: tea and coffee.

An Invitation to Experience Alishan

Whether you're a coffee connoisseur, a tea devotee, or a traveler drawn to Taiwan’s high mountain beauty, a visit to Hong Sing Coffee Farm offers something rare: a chance to taste the evolution of Taiwan’s agricultural excellence. Many visitors stay in nearby Shizhuo Village, where charming homestays and forest trails offer deeper glimpses into the life and culture of the region.

More Than Coffee, A Heritage

At DOU Taiwan Coffee, we partner with farms that capture the soul of Taiwan’s terroir. Hong Sing Coffee Farm is one of those rare places — where legacy meets passion, and where every harvest represents both a memory and a vision.